A couple sit on a green couch looking at a computer together doing financial planning. There is a kitten on the floor by their feet.

We help self-employed people and parents create strong financial foundations.

Private counseling services to help you meet your life and financial goals.

The place where finance, social change, and self-employment meet.

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An illustration of a confused self-employed woman looking at different pictures and questioning what types of benefits she needs.

You Need A Financial Counselor Who Gets It:

When you’re self-employed, it’s hard to find financial support that understands the unique challenges and opportunities of being your own boss. So many people carry fear, shame, and even trauma around finances and need a safe, non-judgmental environment to talk openly about their money. That’s where we come in.

An illustration of a confidenct self-employed woman in an office who has created parental leave benefits for herself.

How We Help:

At Fully Funded we work with clients one-on-one to guide people through building the financial foundation we never learn in school. We support folks’ financial journeys, from basic spending and savings strategies, to planning for milestones such as having a baby or buying a home, to long term goals like saving for retirement. No matter where you are in your life, Fully Funded is here to meet you where you’re at and get you where you want to be.

Working with a financial counselor can feel like having a thoughtful guide beside you as you sort through numbers and life decisions. Many adults reach their thirties or forties without ever having been taught how budgets, savings, or interest rates really work, so the first sessions often focus on rebuilding confidence with basic money language. A nonjudgmental space makes it easier to ask the questions that feel embarrassing or confusing, from reading a benefits statement to understanding how a raise actually changes take-home income. With patient explanation and practical exercises, financial concepts that once seemed abstract begin to feel usable, and small daily habits start to replace anxiety with steady progress.

Self-employed professionals face a particular set of financial puzzles that traditional employee resources rarely address. Income can arrive unevenly, expenses blend personal with business, and tax planning happens without an employer withholding anything on your behalf. A counselor who understands freelance and small business realities can help separate operating accounts from household budgets, build cushions for slower months, and plan estimated payments so tax season stops feeling like a surprise. Conversations can also cover retirement accounts for the self-employed, health insurance choices, and how to balance reinvesting in the business with building long-term personal stability outside of it.

Planning for a baby reshapes nearly every line of a household budget at once, and parental leave planning has grown more complex as workplaces offer a wider mix of state benefits, private insurance, and employer policies. Looking ahead together allows expectant parents to estimate reduced income during leave, compare caregiving options, and time big expenses such as childcare or a larger home. Counseling can also clarify paperwork like short-term disability enrollment and coordination between partners who may each qualify for different programs. The result is a calmer transition into parenthood, supported by a financial picture that has already been thought through rather than figured out in exhausted midnight moments.

Buying a home remains a common long-term goal that benefits from careful preparation rather than rushed optimism. A counselor can walk you through what you can comfortably afford given your full financial picture, including debts, irregular income, and ongoing savings goals. Conversations often cover down payment strategies, closing cost expectations, mortgage pre-approval readiness, and how a new monthly payment reshapes everyday spending. Reviewing credit reports together, disputing errors, and practicing saving habits ahead of an application can all strengthen your position when the time comes, allowing the search to feel exciting rather than pressured.

Saving for retirement may feel far away, yet small consistent choices compound dramatically over decades. A counselor can help translate vague intentions into concrete numbers by estimating future expenses, exploring account types available to your employment situation, and setting contribution levels that grow alongside raises and life changes. Discussions often address whether a workplace plan, a personal retirement account, or a combination makes the most sense given current cash flow. As priorities shift across different decades, the plan can be revisited and adjusted, keeping long-term security aligned with the realities of each present season.

Creating a strong financial foundation is less about strict rules and more about understanding your own patterns and values around money. Counseling often explores spending triggers, emotional responses to financial stress, and family beliefs about earning, saving, and debt that quietly shape daily choices. Bringing those patterns into awareness makes it easier to design budgets and routines that feel sustainable rather than punishing. Practical tools such as automated transfers, simple tracking methods, and clearly labeled savings goals can replace willpower with structure. Over time, money becomes a tool for chosen priorities instead of a source of recurring worry.

Virtual financial counseling removes many of the practical barriers that once kept people from seeking support, since sessions can happen from home during a lunch break, after bedtime routines, or between meetings. Screen sharing allows counselors and clients to review documents together in real time, while secure messaging keeps questions moving between scheduled visits. This format works especially well for self-employed people and new parents whose schedules change week to week. The flexibility of remote meetings also means that geography no longer limits access to thoughtful, experienced guidance, opening the door to longer term relationships built around evolving goals.

Financial education complements one-on-one counseling by replacing mystery with clear, accessible explanations of how common systems operate. Topics can range from reading pay stubs and benefits packages to understanding how interest accrues on different kinds of debt, how insurance deductibles work, and what differentiates various types of investment accounts. Learning in a safe environment encourages questions that textbooks rarely anticipate, allowing participants to connect abstract concepts with their own real situations. Education sessions can be scheduled around specific milestones, such as a job change or a new baby, or attended as part of ongoing development toward broader financial confidence.

Choosing to work with a financial counselor is ultimately an act of care toward the life you are building. Money touches nearly every decision a household makes, from where you live and how you recover from setbacks to how you celebrate milestones and prepare for the future. Having a steady, knowledgeable partner in that work can lighten the mental load and shorten the learning curve significantly. Rather than relying on social media myths or outdated family scripts, you can build a plan grounded in current information and your own values, creating financial foundations strong enough to support the rest of your goals.

A woman sits at a computer on a table reserching maternity leave and family financial planning for self-employed expectant parents.
free guide!

Planning a Parental Leave When You're Self-Employed

This guide will help you lay out the groundwork and initial steps to take in order to create a functional parental leave as a self-employed person. I’ll be honest, working for yourself is tough. As self-employed people we’re not just taking time
off to have a baby, we are also ensuring that we have work to come back to after the leave is complete.

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Jennifer Mayer the founder of Fully Funded x 40 Weeks sits with her daughter.

Hi there, I’m Jenny!

I'm a Brooklyn based mom of two, a financial counselor, a former doula, and I’ve been self-employed my entire adult life.  My passion is working with parents and self-employed people to implement financial strategies so they can live with financial confidence, less stress, and meet their life long goals.

Learn more about Jen >
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Are you looking to create a strong financial foundation and are ready for guidance on your next steps? We help parents, self-employed people, and W-2 workers just like you with a variety of financial projects like: debt management, student loans, spending and savings plans, separating business and personal expenses, planning a parental leave, savings for retirement, learning about investments, and more.