A couple sit on a green couch looking at a computer together doing financial planning. There is a kitten on the floor by their feet.

We help self-employed people and parents create strong financial foundations.

Private counseling services to help you meet your life and financial goals.

The place where finance, social change, and self-employment meet.

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You Need A Financial Counselor Who Gets It:

When you’re self-employed, it’s hard to find financial support that understands the unique challenges and opportunities of being your own boss. So many people carry fear, shame, and even trauma around finances and need a safe, non-judgmental environment to talk openly about their money. That’s where we come in.

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How We Help:

At Fully Funded we work with clients one-on-one to guide people through building the financial foundation we never learn in school. We support folks’ financial journeys, from basic spending and savings strategies, to planning for milestones such as having a baby or buying a home, to long term goals like saving for retirement. No matter where you are in your life, Fully Funded is here to meet you where you’re at and get you where you want to be.

Financial counseling at Fully Funded begins with the understanding that money conversations are rarely just about money. Many people carry fear, shame, or old trauma around their finances, often inherited from earlier experiences or learned in households where the topic was never discussed openly. The work here starts by creating a safe, non-judgmental environment where clients can talk honestly about what is hard without bracing for criticism. From that foundation of trust, counselor and client can look at the full picture together and begin laying the groundwork for a functional, resilient relationship with money that supports the life they actually want to live.

For Millennial and Gen Z individuals and households, the financial milestones that once felt straightforward now arrive tangled together. Student debt, rising housing costs, career changes, and the pull between saving and living well all compete for the same paycheck. Fully Funded meets clients where they are in that swirl and helps them sort priorities into something workable. Rather than prescribing a single rigid path, sessions focus on building basic spending and savings strategies that fit real incomes and real lives, so progress feels steady instead of overwhelming and goals stay within reach even when circumstances shift.

Self-employed people and small business owners face a financial picture that traditional advice rarely addresses well. Income arrives unevenly, taxes require planning ahead, and the line between personal and business spending can blur quickly. Being your own boss brings freedom alongside uncertainty, and it helps to have someone who understands those unique challenges and opportunities. Counseling here supports owners in setting up systems that separate accounts clearly, prepare for slower months, and build savings that carry them through quiet stretches, all while keeping sight of personal goals like retirement, family planning, and long-term stability.

Parental leave planning is one of the areas where preparation makes the most visible difference. The arrival of a baby brings joy and also a tangle of decisions about time away from work, changed household income, and new expenses that appear almost overnight. Fully Funded guides parents through the practical side of that transition, helping them map out what leave will look like financially, what spending can flex, and how to protect savings during a period when earnings may pause. The aim is confidence rather than perfect prediction, so families can focus on their new arrival instead of lying awake doing math.

Education is woven through everything Fully Funded does, because understanding is what makes financial change last. Clients learn why certain strategies work, how to read their own spending patterns, and how to adjust when life inevitably changes course. This is not about memorizing rules or following someone else's budget. It is about developing the literacy to make decisions independently and the confidence to revisit them as circumstances evolve. Over time, clients leave with tools they can carry forward on their own, which matters more than any single recommendation made in a session.

The philosophy behind Fully Funded is simple and steady: strong financial foundations are built in small, repeatable steps rather than dramatic overhauls. Basic spending awareness, a modest emergency cushion, clear savings habits, and a plan for the milestones ahead form the groundwork that everything else rests on. Sessions are structured to meet people at whatever stage they occupy, whether they are just starting to look closely at their numbers or are ready to plan further ahead. There is no judgment about the starting point, only attention to the next useful step and the one after that.

Virtual counseling removes many of the barriers that keep people from seeking financial help. Sessions happen from home, on a schedule that fits around work and caregiving, without the travel or waiting rooms that make appointments feel like an ordeal. For self-employed clients juggling unpredictable hours and for parents coordinating around naps and school pickups, that flexibility makes the difference between intending to get help and actually doing it. The format also allows clients to join from wherever they feel most comfortable, which tends to make honest conversation about money considerably easier to begin.

Long-term goals deserve early attention even when the present feels crowded. Saving for retirement, buying a home, or preparing for a major life change all benefit from groundwork laid well before the deadline arrives. Fully Funded helps clients translate distant ambitions into concrete, manageable steps that fit alongside today's obligations. The approach favors consistency over intensity, recognizing that steady contributions and clear priorities tend to outperform bursts of effort followed by long gaps. Clients come away with a sense of direction and a realistic sense of what progress looks like month to month.

Community and ongoing learning sit alongside one-on-one work at Fully Funded. A regular newsletter shares reflections, practical guidance, and resources for people building financial confidence at their own pace, and the blog offers deeper reading on topics like leave planning, spending habits, and saving for milestones. These resources are written for real people navigating real constraints, not for experts already fluent in financial jargon. Subscribing is a low-pressure way to stay connected between sessions and to keep learning even during seasons when one-on-one counseling is not part of the plan.

A woman sits at a computer on a table reserching maternity leave and family financial planning for self-employed expectant parents.
free guide!

Planning a Parental Leave When You're Self-Employed

This guide will help you lay out the groundwork and initial steps to take in order to create a functional parental leave as a self-employed person. I’ll be honest, working for yourself is tough. As self-employed people we’re not just taking time
off to have a baby, we are also ensuring that we have work to come back to after the leave is complete.

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Jennifer Mayer the founder of Fully Funded x 40 Weeks sits with her daughter.

Hi there, I’m Jenny!

I'm a Brooklyn based mom of two, a financial counselor, a former doula, and I’ve been self-employed my entire adult life.  My passion is working with parents and self-employed people to implement financial strategies so they can live with financial confidence, less stress, and meet their life long goals.

Learn more about Jen >
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planning a self-funded parental leave:

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Are you looking to create a strong financial foundation and are ready for guidance on your next steps? We help parents, self-employed people, and W-2 workers just like you with a variety of financial projects like: debt management, student loans, spending and savings plans, separating business and personal expenses, planning a parental leave, savings for retirement, learning about investments, and more.